Writing for the web is more than just a search engine optimisation strategy. Making sure you provide your readers with what they want in a method that makes them most receptive to your message is a key consideration for your growth. We, at Bakoffis, aim to discuss how to use chatGPT (Chat Generated Paragraphs Technique) for content generation to create outstanding content that is optimised for sharing across several platforms and performs well on social media channels, all without having to spend hours creating fresh content manually.
Find Out What It Can Do for Your Content and SEO
So, what is ChatGPT? In short, it is a big learning model that has been trained on enormous amounts of data and can anticipate the word that will come after one in a sentence. The number of tasks it can do depends on how much data it has been trained on. Unlike the majority of other chatbots out there, there are lots of things that you can get ChatGPT to do such as writing and fixing code, answering questions that you ask it, writing poems and short stories, translating language, simplifying text, generating new ideas, etc. As you can see, there are countless possibilities and a tonne of potential tasks you could complete utilising it.
Six Things You Need to Know About ChatGPT
Since ChatGPT is trained on a wide range of publicly accessible content, it is capable of writing essays on almost any subject. But before choosing to use ChatGPT for an SEO project, it’s crucial to be aware of its limitations. The major drawback is the incapability of ChatGPT to produce accurate data. As the algorithm only predicts what words should come after the preceding word in a phrase in a paragraph on a particular topic, it can be erroneous and not completely accurate. Anyone looking at ChatGPT content creation for high-quality content should pay special attention to that.
1. Programmed to Avoid Certain Kinds of Content:
The ChatGPT content policy clearly uses the Moderation API to warn or block certain types of unsafe content or inappropriate content. For instance, ChatGPT is expressly configured not to produce text on subjects that are related to violence, explicit sex, and/or hazardous content like guides for making explosive devices.
2. Ignorance of Current Events:
If you are looking at content creation through ChatGPT, it has a few limitations. One of the biggest limitations it has currently is that it is unaware of any content produced beyond 2021. This implies that the ChatGPT in its current state might not be useful if your content needs to be current and new.
3. ChatGPT Has Built-in Biases:
Some experts preach that ChatGPT content creation is accurate, trustworthy, and harmless. However, these aren’t merely ideals; the mechanism is intentionally biased in that direction. It appears that programming is benign and prevents negativity from coming through in the output. This is great but it also alters the content from what may otherwise be one that is neutral. In a sense, one needs to take the wheel and tell ChatGPT directly to go in the desired direction. However, the point that we are trying to make is that it is important to note that ChatGPT has biases and that one should be mindful of how they may affect the results.
4. Requires Highly Detailed Instructions:
For ChatGPT to produce high-quality content that has a better probability of being original or offering a certain point of view, clear instructions are necessary. The more instructions it is given, the more sophisticated the output will be. But this has both a benefit and a drawback which should be considered. The likelihood of identical or similar output increases with fewer instructions. However, when experts carried out the test to identify similarities in the AI-generated content for similar instructions they found that articles were different but had a similar structure and sub-topics with different words. It makes sense that ChatGPT doesn’t plagiarise itself because it is designed to select entirely random terms when anticipating what the next word in an article should be. However, the limitations of merely requesting, “Give me this,” are highlighted by the fact that similar requests result in what we can call comparable articles.
5. Can ChatGPT Content be recognised?:
For many years, scientists at Google and other companies have been developing algorithms for accurately identifying content produced by AI. A study titled “Adversarial Robustness of Neural-Statistical Features in Detection of Generative Transformers” was trying to determine what kind of analysis was capable of spotting AI-generated content that used techniques that were intended to avoid discovery. They experimented with several tactics, including adding misspellings and utilising BERT algorithms to replace words with synonyms. They found that even when a text had been produced using an algorithm intended to avoid detection, statistical characteristics of the text produced by AI could be utilised to determine if the text was artificially generated.
6. How Invisible Watermarking Works:
The fact that OpenAI researchers have devised cryptographic watermarking to help with content identification produced by OpenAI products like ChatGPT is more intriguing. A recent post claimed that ethical AI methods like watermarking might eventually become accepted business practices, similar to how Robots.txt did for ethical crawling. Based on cryptography, the researcher created a watermarking system. Anyone with the secret code can check a document to determine if it bears the digital watermark indicating that it was produced by an AI thwarting algorithmic attempts to avoid detection.
Where to Get Best SEO Services in Australia ?
As we step into 2023, there is a buzz regarding the use of ChatGPT for content creation. However, many leading digital marketing agencies are not keen on using the tool for original content but recommend it as a medium to support your SEO and content marketing efforts. For instance, you might not want to use it to create a full blog post, but it could be useful for coming up with blog post ideas. But largely, technology cannot replace the inputs and nuances of humans, it can only support and enhance their efforts.
So, if you are looking to get the best SEO services in Australia, we can help you. Get in touch with us for more details and customised solutions!