tik tok marketing

Why Is TikTok So Popular, and Why should it be in your Social Media Marketing Strategy?

TikTok is a video-oriented social networking service also commonly used for social media marketing is owned by Chinese company ByteDance and is already creating a buzz in social media marketing. TikTok hosts various genres of short-form videos such as dance, comedy, and education. It allows videos of durations from 15 seconds to three minutes. The […]

whta is keyword segmentation

What is Keyword Segmentation: Here’s How to Find Which Product Categories Rank Best

Keyword segmentation plays a vital role in SEO Optimization. With the help of keyword segmentation, you can see pages that might rank well, and this also gives insight that provides you with the right direction when it comes to investing in your SEO and content resources. Keyword segmentation is nothing but a way to sort […]

latest google search updates

Google Search Analytics API Can finally support Discover, Google News, and Regex

Any Digital marketing agency is required to be updated with the latest Google updates to offer the best to its customers. One such Google update has rolled out recently in which Google has included brand new support, data and elements to the Google Search Console’s Search Analytics API. The API can now provide support in […]

facebook new name

Facebook changes its name to Meta — Everything you need to know about this major rebranding move

In a major rebranding move, Facebook Inc has changed its name to ‘Meta’ to emphasise Metaverse vision. As the new brand name and logo were unveiled, it got everyone talking online, spurring torrents of conversations and thoughts along with criticisms.  With the round of speculations, the tech giant has revealed that this change would bring […]

ecommerce seo

Ultimate Guide to eCommerce SEO: How Online Stores Can Drive Organic Sales?

If you’re a website that deals with retailing products and looking forward to reaching out to the wider range of customers possible, owning a well-optimized properly navigated e-commerce website is the best thing you can have. eCommerce SEO is one of the major digital marketing services in Australia and can help businesses in driving more […]

ppc marketing

10 Simple Approaches to Create Your First PPC Marketing Campaign

Pay-Per-Click or PPC Marketing is an important part of digital marketing strategy and presents a meaningful opportunity for digital marketers to significantly grow their visitors, traffic, and conversion metrics. But it is essential to have a smart strategy and careful tactics because with it pay-per-click or PPC can cause major headaches. What is PPC Marketing […]

build online reputation with ORM

How Blogs can Impact Online Reputation Management?

Managing reputation online is one of the critical aspects of any business. It is very easy to target the reputation of the company by adding and posting large amounts of content about that particular organisation and that somehow starts showing up in the Google search. If someone does this, the online reputation of your organization […]

What is right keyword placement

What is the Best Keyword Placement for SEO Optimization? Here’s What Google’s John Muller Says

What are the best SEO practices when it comes to keyword placement? Keyword placement plays a very important role while you work on creating the right digital marketing strategy for your business. All your SEO campaigns could fall if there is no proper keyword placement in your blog. There is this question linked with keyword […]