tik tok marketing

Why Is TikTok So Popular, and Why should it be in your Social Media Marketing Strategy?

TikTok is a video-oriented social networking service also commonly used for social media marketing is owned by Chinese company ByteDance and is already creating a buzz in social media marketing. TikTok hosts various genres of short-form videos such as dance, comedy, and education. It allows videos of durations from 15 seconds to three minutes. The […]

facebook new name

Facebook changes its name to Meta — Everything you need to know about this major rebranding move

In a major rebranding move, Facebook Inc has changed its name to ‘Meta’ to emphasise Metaverse vision. As the new brand name and logo were unveiled, it got everyone talking online, spurring torrents of conversations and thoughts along with criticisms.  With the round of speculations, the tech giant has revealed that this change would bring […]

google is panning on to index instagram and tiktok videos

Breaking News: Google is planning to Work on Indexing Instagram & TikTok Videos

Google would work out agreements with Instagram and TikTok for indexing their video content in search results. When we talk about the latest social media marketing news. One piece of news that is making the rounds is about Google’s ongoing discussion over deals with Instagram and TikTok for indexing their content in search results. The […]

Social media advertising on Short video apps

Social Media Advertising: How Short Video Apps Improving brand Online Presence

Short videos are slowly grabbing a large part of social media advertising, and various social media agencies have already started leveraging their benefits. The trend of short videos has gained a special place in social media marketing and we can say that this is the most-loved social media trend around the world. What are Short […]