digital marketing agency in australia

3 Questions to ask before choosing a Digital Marketing Agency in Australia

If you are reading this, you are mostly thinking of hiring a digital marketing agency in Australia or you might have failed to try by yourself and are looking for suggestions to guide you for your business. 

Well, no matter whatever the reasons are, choosing a digital marketing agency requires serious research and inspection. After you read important questions to ask before choosing a digital marketing agency, you should research and make comparisons among the top digital marketing agencies around your place. 

What’s a Digital Marketing Agency? 

Digital marketing agencies are your pathway to success who can increase your return on investment of your campaign without having to assemble an in-house team and specialize in cost-effective solutions which only target the audience you are interested in. 

They bring a range of solutions to every problem and offer solutions for the entire customer experience. Agencies embrace strategic thinking, technical innovation, and brand building to deliver the goals via digital marketing services. 

Why should you partner with a digital marketing agency in Australia?

When it comes to digital marketing services in Australia, the most common questions are based on the price and cost-effectiveness of the services. Is the price of partnering with a digital marketing agency in Australia worth it? Are the results of outsourcing your SEO services valuable for your business? The answer to both these questions is yes, and for many good reasons.

Firstly, the future of marketing is towards digital medium. As more and more people have started using the internet, this implies more business are placing themselves on the digital medium. To keep up with the pace and stay in the market, it is important to create an effective marketing strategy in Australia to get ahead of the competition. 

Another reason to use digital marketing services is to improve and increase your rankings on the search engine, the best way to establish your presence online. In other words, when you use the services such as keyword research, e-commerce optimization, or content marketing in Australia, it will help you and your business to appear higher on the results page. As a result, whenever people are searching on Google for keywords related to your business, your website will have better chances of showing up. 

However, this does not end the list as the reasons are multiple, which is why it’s best to choose a digital marketing agency in Australia. The right agency will boost your rankings and build your online presence. 

3 questions to ask before choosing Digital marketing agency in Australia:

Question 1: How long have they been in business and what would be the scope of typical marketing engagement?

Knowledge and insight in the market comes with experience. It’s okay to partner with a relatively upcoming digital marketing agency in Australia who have the credentials to prove the quality of services, but to increase your chances of success, choosing an experienced agency with years of business experience is a wise choice. For instance, Bakoffis in Australia has years of experience and understands that you need and deserve someone who has extensive experience curating digital marketing strategies to manage your accounts.

Also, while browsing for the tentative agencies, you can also look for a well-designed responsive website, strong social media presence, and updated credentials as proof. In short, a digital marketing agency that has a high-quality online presence, along with a good cultural fit will offer the highest possible chances of a successful partnership. 

Question 2: What does the Digital Marketing agency specialize in?

You need to be clear about the agency’s area of specialization and functionality. Digital marketing has a myriad of areas ranging from PPC, SEO, SMO, to website optimization or any other things which you need to have an idea of. Understanding what they specialize in will ensure that you have a clear understanding of the right partner for you. 

Furthermore, choosing an agency who is well-versed with a variety of digital marketing strategies can be fruitful for you. A comprehensive and versatile approach will help you target and nail down the potential prospects. But, if you already know the specific areas which require improvement, then you must know the specialization of your tentative agency.

Question 3: What other clients do they work with?

You do not want to be the first client of a digital marketing agency. It’s obvious you would want a trustworthy agency with years of experience and has dealt with a number of clients. This also indicates how big or small an agency is because you would not want to collaborate with an agency where you might be too small for them.

If this is the case, they might not give you enough attention to help and support your business. Likewise, if you are a really big client for a small agency then they may struggle to deliver the goals for your business. Also, look for references and testimonials from customers. This is a proof that the agency you are choosing is really worth your time and investment.


Looking for the best digital marketing agency in Melbourne, Australia? Outsourcing your SEO with Bakoffis is worth it! From identifying your consumers, understanding how they make their decisions, Bakoffis makes use of the technology to bring to life the perfect digital marketing strategy for your business and deliver the best results for their clients. 

You can conduct a meeting with us to discover the benefits of working with our experienced professionals. Not to mention, you will learn more about digital marketing services and how it can do wonders for your business. However, due to the ongoing crisis, a video call with our experts will also be suitable. But if it is safe for both parties, you can then consult the company in person.

So, what are you waiting for? Get in touch with us and consult us for your business at your earliest convenience.