The importance of social media marketing is no more an ancient concept. Though it was earlier limited to promoting a brand’s product or services, now it is more about offering users new sales touchpoints. It gives a voice and a way to communicate your ideas to potential clients. We, at Bakoffis offer you some ways to unleash the true potential of social media and see the wonders it can do for your brand.
Why Social Media Marketing?
The world connects through the internet, and social media is used by millions of people around the world. Social media is becoming one of the most important mediums of digital marketing offering incredible benefits by reaching millions of customers worldwide. It helps you to connect with the customers, increase your brand awareness, and boost your leads and sales.
Businesses are now using social media in a myriad of different ways. For instance, a business concerned about its brand image will monitor social media conversations and respond to the relevant mentions for engagement. Social media marketing proves to be a cost effective method of marketing, improves brand loyalty, increases traffic, enhances the SEO rankings, and thus, is an important and essential part of digital marketing services.
Dominating 2020 with Social Media Marketing
The importance of social media marketing is not hidden: Nearly one in every two people on the planet has a social media account—and that figure is constantly growing. So, if you are ready to get started, here are a few ways to kick off your campaigns in 2020.
- Match your strategy to your goals. Be specific and make short-term and long-term goals.
- An advertising budget is necessary in 2020 so make sure you Invest wisely.
- Learn from your analytics to know your audience and the best time to post your content.
- Utilize videos. It’s supreme and used by more than 80% of the owners.
- Hire a marketing company to boost your ROI.
Making sure that your social media strategy matches your goals
The opportunities are infinite when it comes to social media marketing so it’s easy to get lost or overwhelmed. The best way to start is to align your marketing strategy with your business goals and keep them as specific as possible. For instance, here are a couple of examples on how to effectively match the goals with strategies:
- If your goal is to increase brand awareness, consider growing Facebook followers through page like ads or YouTube Ads. Engage with your audience via frequent and high-quality posts. You can boost posts to encourage more engagement and measure results using specific benchmarks.
- If your goal is to increase sales, you can deploy a conversion campaign on Facebook Ads manager, Instagram Ads, etc whichever is best for you. Be sure to track your cost per conversion and return on investment.
Taking Help of Google Analytics
Whether you are publishing content or engaging on social media, you would want to know how your social media marketing is performing. You would want to know how many people you are able to reach? How many positive mentions do you get in a month? How many people use your brand’s hashtag on their posts?
Though the social media platforms provide a basic level of such information, you can get in-depth analytics information from Google Analytics. With the relevant data, Google Analytics can easily help you identify which social media platforms drive the maximum and targeted traffic to your site. In addition to this, it’s possible to find out how these social media users interact with your website.
Hence, using a Google Analytics dashboard for tracking, monitoring, and analyzing your social media marketing strategies is important and helps you determine your social media ROI.
Allot your marketing budget wisely
Every business, no matter how big or small, should have a social strategy, and every strategy should have a social media budget to make the most of it. Make wise investment choices will ensure that you have the funds to achieve your goals, whether that’s promoting a new business or driving the sales of a new product. Plus, without an accurate social media marketing budget, it is impossible to know the true ROI of your work.
Also, there’s no such thing as one-size fits all social media strategies and budget. Each company has different resources and goals. But whether you are with a cash crunch or big budget, remember to account for a significant portion for content creation, equipping yourself with the desired tools and platforms, and focus on paid advertising and partnerships.
Hire a Social Media Agency (About BakOffis SM services)
Are you looking for a social media agency to manage your social media and increase your brand awareness? If the answer is YES, we at Bakoffis are the perfect choice for your needs. We understand the importance of social media for your business and create tailor-made strategies for you. With our social media marketing services, we help you direct the right audience towards your business and build a strong social media presence for your brand.
Get ahead of the curve with Bakoffis social media marketing services that will help you drive the results you want.
It’s impossible for any business to thrive without a social media presence. Social media is a low-cost method of connecting with customers and creating brand awareness. The right social media marketing strategy will not only lead to an increase in traffic but also a better SEO, improvisation in brand loyalty and more such offerings. So, take the first step and get in touch with us!
Remember, the earlier you start, the sooner you will see your business grow.