Social Media Optimisation/Marketing Package in Australia

Why is Social Media Marketing & Optimisation important?

We all are aware of the immense benefits that social media marketing can offer to a business. There are several SMO packages offered by different digital marketing companies to boost the social media growth of any organization. With the increasing craze of social media, it has also become one of the most important aspects of digital marketing and enhancing your visibility through social platforms. As said earlier, it provides incredible benefits and helps businesses in reaching out to millions of potential customers globally. Right social media strategies can help you connect with the customers, increasing brand awareness for your business, and boosting performance, leads, and sales.

Benefits of SMO

With social media done right for your business, it ensures a robust web presence for the business and establishes the internet authority of the brand. It not only helps businesses in reaching out to potential customers or people who might be interested in their service but also improves branding thus enhancing brand visibility.

There are a lot of benefits of Social Media Marketing. Let us have a look at the major ones-

1. Helps in creating a stronger web presence – While you have the right social media marketing plan in place for your business, you can guarantee a strong web presence for the company and determine the power of the brand over the internet. It doesn’t only take your business to the right people, introduces customers to your brand, but it also helps in building the brand image and enhancing the visibility of your business online.
2. Enhances the Reach – With the right social media marketing optimization plan for your website, you can target the right audience and incredibly increase the reach of your website. It provides the right platform and opportunity to reach out to a niche audience and allows your business to position its brand for your potential customers just the way they want. It is simple and flexible to use social media for everyone today and thus your customers can easily reach out to you from anywhere and everywhere.
3. Drive More Traffic – If done with the right planning, social media optimization can do wonders for your business in terms of getting more traffic to your website. It is probably the simplest and most flexible way that a copy can do to get more visitors and traffic to their website. The various social media channels like Facebook, Twitter, LinkedIn etc. Can help you in reaching to right customers worldwide. Moreover, this is pocket friendly and doesn’t cost you much.
4. Lead Generation – While social media is especially useful for branding and creating a buzz, it is increasingly being used for the generation of prospects. The use of social networks can dramatically transform lead-generating campaigns.
5. Enhances the ranking of search engines – Synchronization of your business’s SEO plans and search engine marketing efforts with your social media marketing plans can also help in improving the ranking on search engines. Since search engines began to acquire data from various social media channels and display them in search results, this is how SMO has gained prominence among vendors.

What SMO packages are available in Australia?

• The basic plan – This plan costs around $300 to $400 and includes basic activities like general consultation, page creation or setting up the account for a few social media profiles, proving monthly reports and managing social media platforms. It does not include creating accounts for all the social media profiles.
• The standard/medium plan – This plan costs around $500 to $600 and includes most of the important social media activities. Major activities included in this plan are like Business Page Creation for social channels like Facebook, Account set for Instagram which includes page creation also, and generating and sharing and also providing customer support.
• The premium plan – The cost of this plan can range from $700 to $1000, completely depending on the requirement of a business. The service in the plan includes all the major activities right from creating the account for major social media platforms, to managing all of them, daily postings on the channels, creating profile pictures. This plan includes creating and executing the strategy for improving the overall performance of the social channels of your business.