For everyone who is looking to beat their competition online and wants to get all those juicy sales leads, it very important for them to understand and know the latest SEO trends. If you are looking for a way to improve website SEO and wondering what the current SEO landscape is and how you can use these latest SEO trends in improving the performance of your online business then this one is for you.
What are the 5 SEO Trends To Improve Website SEO?
SEO is an ever-changing landscape, and Google is constantly evolving and changing when it comes to its ranking algorithm and is trying to make the user experience even better day -by day. So, if you are interested in seeing some positive outcomes from your SEO campaign, it is very important for you to think what are those little surprises that Google has in store for you in 2021.
It does not make any difference whether you own a small business, or you are the head of a marketing department or you are just a coder who is interested in knowing about what Google is planning. Here are some tasty titbits which is also some invaluable information for Google rankings as we move ahead in 2021.
Write about the 5 SEO Trends to Follow? Here are 5 Major SEO Trends to Improve Website SEO & Make Your Business Rule Online.
Local SEO
While we talk about Local search, it is one of the greatest ways to drive potential customers that must be looking for some local product or service. Around 65% of online searches are the ones that are for local businesses. If your business has been fully optimized for local search, you will not miss out on business.
The best ways you can optimize your website for local search are –
- Update your Google My Business Page and make sure all the details you put in are correct.
- You should create local landing pages for local areas.
Mobile Optimization
Why is mobile optimization important? Over 85% of people use the internet to search for different things on their mobile phones! This statistic is enough to make you understand how important the user experience for mobile users is. Apart from this, Google also indexes mobile sites first.
If your website has not been optimized for mobile phones, your rankings will decline. The major benefit of having a mobile friendly website is you will not only offer a better user experience to your customers but also have better Google rankings in 2021.
User-Centric Optimization
User experience is one of the major SEO trends! What happens when visitors come to your website, what is the duration for which they stay on your page, and/or do they delve deeper inside your website to explore more pages? Optimizing your website to enhance user experience requires some to/from which is also known as A/B testing.
Voice Search, Great Website Content & E-A-T (Expertise, Authority & Trustworthy)
Around 25% of all searches that are conducted on Google are based on voice searches. This means that you must integrate long-tail keywords for web page optimization that customers mostly use while doing voice searches. ‘Great Website Content’ and E-A-T (Expertise, Authority & Trustworthy) are two more important factors to improve a website’s SEO.
Social Media & Video Content
Regular and high-quality content postings and video content are responsible for higher conversions. Precise and informative social media content and videos that are 1 min short are enough to attract your audience and get them excited about your offering. Not using social media marketing in your strategy will cot you.
How to Leverage These 5 SEO Trends Improve Website SEO?
SEO is not something very difficult to understand and implement, but it requires a lot of hard work and dedication where companies can leverage the advantage using the best of content, graphics, and user experience for the customers. This is the best trend to follow in the coming time, and if you are not willing to do it on your own, then hiring an expert is the right choice.
Does Your Digital Marketing Follow These Trends Improve Website SEO?
BakOffis is Australia’s leading digital marketing service provider that not only understands the latest SEO trends but also works on these trends to improve your website’s performance and online presence. Bakoffis understand the divergent conditions and use innovative technologies to improve are the online status of the website, hence they are among the best SEO company Sydney.
