It would not be wrong in saying that if your business does not have a Google my Business account, you are definitely missing out on some important local business opportunities. The benefits of GMB are very useful for local business owners, who want to connect with local consumers.
Google my Business can be considered as one of the most underrated online marketing tools that provide a lot of proven benefit to your business (regardless of what size or niche your business is). It is highly suggested that businesses should add this tool to their digital marketing tool arsenal and leverage the best of digital marketing. If
What is GMB and Some Key Benefits of GMB That Your Business Requires
Google my Business is an online digital marketing tool that connects businesses with local customers with the rising demand for a more digitally savvy directory. It helps in boosting online marketing and gives new meaning to consumer shopping culture.
Google is undoubtedly the user’s primary choice when it comes to looking for answers to their most pressing questions. They rely heavily on this search engine to explore any of their favourite topics and look for products and services in their specific areas (local market)
Being a business (especially if you want to sell in your local area), you need to realize that Google My Business (GMB) is a free and easy-to-use tool that can easily manage your presence across Google. If you own a business, do not miss on several benefits of using your Google My Business (GMB) profile and enhance your online visibility in the local market. Check out the major benefits of using GMB for your business –
Click to Call
When it comes to GMB, Click to Call has been a great performer during the time of the pandemic. The numbers “skyrocketed” in the month of March 2020 and continued growth across almost all the verticals, which went to the peak in April and May 2020.
Financial Services
Businesses offering financial services can also be benefitted from Google my Business Financial services faced a substantial decline in views from the month of March through May. During this time point, it has stayed at the top. However, it has not yet resumed to pre-pandemic levels.
Total searches and clicks however have fared better, ending the year higher than the pre-pandemic January 2020 figures.
Business Services
Be it local or an online business, Google my Business can strongly influence your users. If your GMB is Business services suffered during the pandemic, no doubt it is because of the work from the home phenomenon. If you are business, you can use Google my Business to post the latest photos, videos, blogs, etc. This will keep your audience updated with the latest trend in your company and your offerings pulling them towards you to fulfil their needs.
Retail
Google my Business helps in keeping your retail business going no matter how the circumstances. All you need to do is to optimize your Google my Business account and being a retail business, you can gain a few relevant clicks on your website.
Restaurants
If you have a restaurant and using Google my Business, you can engage with your customers online and take complete advantage of offering online food delivery services. Google my Business helps in building a fanbase of your loyal customers. When you update your address, phone number, and other details about your restaurant over GMB, you help your customers in finding your business online and attracting new customers based on the online rating available there on your GMB page.
Healthcare
Increase the visibility, keep users updated with your timing, availability, any specialty you offer for customers with the help of Google my Business services. Google my business plays a very important role when you need to provide any specific information for the customers in your surroundings.
Tells Local Search and Consumer Behaviour, Insight Benefits of GMB
To leverage the major advantages offered by this incredible online tool, you need to understand how Google my Business is best for local searchers and how it helps in identifying consumer behaviour to offer the best service to your customers. Understanding and utilizing the insights from Google my Business is the best way to improve your business performance.
How can you best utilize the Google My Business insights for your business?
Insights available on the Business Profile on Google dashboard provides complete information about how people find your business online.
The Insights feature from GMB offers a perfect way to evaluate whether you are getting the most out of it or not!
With the Insights feature in your Google my Business account, you will learn:
• Where are your users coming from (like from Google Search or Google Maps or any other source)?
• What actions are taken by the users (like have they visited, navigated through your website, or requesting directions)
• Common keywords, key phrases, or queries that bought the users to your profile.
• How are your posts performing with potential customers?
Still Confused How to Utilise the Benefits of GMB for your Business, Need Help?
If you are still confused or worried about how to utilize this for best business results, then you should not be! Once you create a profile on this platform, you will find it very simple to use, and eventually, you will understand all its important features. You can also hire a digital marketing agency in Australia to help you grow your local business online. So, do not wait, and embark on your journey towards the best business experience with GMB!
