If the social media ad campaigns or social media content strategy of a business is well aligned with its SEO, then the outcome is much impressive. To grow business online you must leverage SEO, Social media and social media Ads, they are the current marketing trends. We cannot say that social media have a direct impact on search engine rankings, but social media ads increase sales revenue, which obviously helps businesses in getting their content to a larger audience.
Managing your social media Ads campaign and SEO together can benefit your business in many ways. These not only enhance social signals but also benefits SEO, helps you in creating more quality backlinks, and ultimately improve the presence of your website.
Do Social Media Impact SEO & Help Grow Business Online
Do social media impact SEO Promote your business? Straightaway coming to the conclusion, and answering ‘yes’ or ‘no’ to this question would not be right. With social media, you can definitely grow business online, increase your online presence, and influence and engage with your audience. But, as mentioned earlier, it does not directly impact your SEO. Social media provides your business with a platform where you can share your content and links, increase your brand exposure and increase your revenue with the ad sales.
Here are the few points that show how social media impacts SEO –
- Provides the possibility of widespread content distribution
- Improve online visibility of your business
- Increases organic traffic
- Increase brand recognition.
- Provides longer lifespan of your posts
- Enhances brand reputation
Ways SEO and Social Media Work Together To Grow Business Online
Social media definitely plays an important part in SEO—if not directly, but indirectly. So, let’s understand what is the relationship between social media and SEO then? Social media is a platform that provides better opportunities in content marketing and also link building; this contributes in improves the organic rankings of your website.
Social Media = Increased Visibility
When you share your content on social media, your audience will engage in it and there are high chances that they will share it. Sharing your content also increases its visibility which means your content is possibly be found and read by even more people. With social media ads, many businesses are generating high profits, big giants like amazon spend their lot of time and money on running social media ads. These ads bring great revenues.
Flawless Inbound’s Kulbir Tivana agrees and says – “not only can social sharing increase the number of inbound links to your site, but it also improves your credibility and shows the popularity of your content.”
Share Everything You Publish
When you share anything that you have published on your social media platforms, you are making your content reach more viewers. Sharing content boosts social platforms and increases your chances of getting clicks and potential customers to your website.
Social media platforms are the best medium to build a relationship and engage with your audience. Being a business, it is highly recommended that you should create social media accounts on various platforms like LinkedIn, Facebook, Twitter, Pinterest, etc., and post regularly on these platforms. But make a good strategy while running ads on these platforms, as these have a different user base. This is an important part of social digital marketing and one of the easiest ways to keep your audience updated, engaged, and also building a strong relationship with them.
Posting on Social Gets Content Indexed Quicker
Ben Walker of Transcription Outsourcing has said that – “We use our social media outlets to get our pages indexed by Google faster,” “Once we have new or refreshed content published on our site, we immediately start sharing it on LinkedIn, Facebook, and Twitter to get clicks to it.”
“This gives Google the signal that there is a page that needs to be crawled and re-indexed,” Walker says.
Thus, we recommend that if you want that indexed quickly, keep your social media calendar up to date and don’t miss out on posting about your latest news, new product launches, newly added service, or anything else.
Social Can Help You Improve SEO Ranking Signals
Even if social media or social shares don’t directly contribute to the ranking factor. Things like time spent by the users on your website or your web page matter.
Social media is the best medium to drive traffic to your web pages. Thus improving social media visibility and also engagement. This enhances your website’s authenticity and also helps in improving your SEO rankings.
SEO & Social Media Help Grow Business Online
Social media platforms are the best way to engage with your audience and generate revenues. Many small businesses have only relied on Social media ads. The more you are active on various social channels, the more are your chances of getting ranked. Because people and search engines both will love you.
So, create engaging content, keep your audience updated, share great and relevant content. Leverage that engagement to increase the number of your follower and also your search rankings.