SEO Factors to improve website rankings and Health

SEO Factors: Digital Marketing Agencies Must Follow to Improve Website Rankings & Health

Digital marketing is huge, and it will not be wrong if we assume that it is probably a major part of any marketing strategy today. Businesses, large or small, should be focusing on how to improve website rankings, have an effective digital marketing plan in place and create a better social media strategy.

Be it, customers, businesses, or your competitors, they are always online and, on the go, — and being a business, it becomes very important for you to be able to reach them and observe their behaviour where and how they spend their time and what is that important thing in which they are investing their time and efforts.

Some Common SEO Factors to Improve Website Rankings

Commeon Seo Factors to improve website rankings

When it comes to SEO, the requirements keep on changing, and it becomes difficult to keep up with the latest developments. But if any business is willing to take its rankings from unseen to the top in the google ranking list, you must keep up with the latest SEO trends and work in the right direction.

Websites that are fully optimized and have their technical SEO in place, get more and more traffic over time, and this means getting more leads and sales. If your website is not SEO optimized, searchers will not be able to find it over the web, and all your hard work will be going in vain.

Following is the table of contents that highlights major SEO ranking factors and can help you in improving the rankings of your website.

A Secure and Accessible Website.

Of Course, when it is about SEO ranking factors, having the right kind of URL will be the primary one. It is highly recommended that websites should use URLs that Google can easily visit and crawl the page. For a google bot to properly crawl your website, you will need –

• That your website is created with the use of a well-coded website builder.
• You should add a robots.txt file to your website to guide Google bot where it can and can’t look for any information it needs about your website.
• A sitemap that lists all your pages

Another important factor is your website should be an SSL certificate. Having HTTPS is great for users as well as the security of the website. So, if your website still does not have SSL security enabled on your website, you should get it now.

Page Speed (Including Mobile Page Speed)

Undoubtedly, page speed has been considered one of the most important SEO ranking factors for years. Google’s primary aim is to provide a better user experience of the web, and better page loading time of a webpage will do that.

Mobile Friendliness

Mobile-friendliness is another key SEO ranking factor. With the increased use of mobile phones, most people search on their phones only instead of desktops, and that is one major reason results have been changed in how Google ranks the search results.

You must ensure that you provide a better user experience for your visitors and thus you should –
• Have a website that is responsive and automatically resizes to fit various devices
• Choose large and easily readable fonts that are visible even on a small screen
• Include menus and sub-menus that are easily accessible.

Optimized Content

content is one of the most important search ranking factors. Content optimization means that a business should have a proper set of keywords and as Google’s search algorithm relies on keywords, we need to optimize the content by properly using and distributing our keywords in the content. Searchers use these are the words and phrases when they are exploring for information your content would have.

content is one of the most important search ranking factors. Content optimization means that a business should have a proper set of keywords and as Google’s search algorithm relies on keywords, we need to optimize the content by properly using and distributing our keywords in the content. Searchers use these are the words and phrases when they are exploring for information your content would have.

Technical SEO

Improving your website’s technical SEO and getting the code right is one aspect of optimizing content for better search engine rankings.

This can be scary, especially when you are more of a digital marketer and less of a “techie.”

Below are some of the attributes you can control even if you are into coding –

• include keyword words and key phrases in page titles.
• Use header h1 and then use h2 or h3 for subheads.
• Create a title and meta description – these entice readers and also contain your keyword phrase.
• Keep your meta descriptions within the suggested character limit
• Do not miss adding keyword phrases in image alt tags.
• Use schema markup

Some other dominant SEO features include schema markup, smart XML sitemaps, robots.txt editor, SEO health check, and much more.

User Experience

It’s from quite some time that Google has been using artificial intelligence for better web rankings for the customers. Following are some other important points that improve the user experience also.

• Click-through rate
• Bounce rate (especially pogo-sticking)
• Dwell time

It is the basic requirement of every business that when people land on your website, they should like it, and should not just bounce away. When users stay on your site, Google will think it is relevant to their requirements. If more and more people like your website, then you might find it easier for your site to rank higher in search results.

Generating Quality Links

When it comes to SEO factors that are responsible for improving the rankings of your website, generating quality links plays a very important role. The web is built on the link and thus link building activity with the following three types of the link is crucial for any business –

• Inbound links
• Outbound links
• Internal links

How Tracking Rankings Improve Website Ranking

I order to improve website ranking, you must keep the track of your keyword ranking is the best way to improve it! Constant tracking helps businesses in understanding which keywords are not performing well and which of them have shown fluctuation. Tracking helps in redefining SEO/digital marketing strategy from time to time, based on the performance of your latest and most important keywords.

Good Website Health = Improved Website Rankings

A website that is healthy in terms of its SEO optimization provides a better user experience and has quality backlinks will eventually have better rankings. Digital marketing agencies’ primary focus is to keep the health of your website sound that will eventually improve website rankings and thus keeping you ahead of your competitors.

So, while you choose a digital marketing agency for your business, be sure that they offer you a set of services that are based on the latest trends and focus on all the above-mentioned SEO factors.