Technical SEO Factors

Technical SEO: What Every Webmaster Should Know

Why Technical SEO is important?

Technical SEO is extremely crucial in the SEO process. It is possible that your SEO efforts won’t get the desired outcomes if there are issues with your technical SEO. Thus, it is essential that you understand technical SEO and how to do it correctly. The good news is that you won’t have to deal with any potential issues once you perform a technical SEO audit of your website and address them. To this end, Bakoffis offers a technical SEO checklist describing what technical SEO is, the best practices to follow, and how to conduct a technical audit of your website using the key technical SEO factors.

What is the best technical SEO strategy?

There isn’t a single hack that can make your website’s technical SEO “perfect.” There are numerous things you can do which when combined can greatly enhance your technical SEO and provide you an advantage over the competition. Bakoffis lists some of the key technical SEO factors for every webmaster out there.

How to do Technical Optimisation for SEO?

1. Use SSL for your website:

One of the first things on a technical SEO checklist is to use a secure connection between a web server and a browser using the Secure Sockets Layer (SSL) security technology. A website that uses SSL may be identified readily because its URL begins with “https://” rather than “http://.” Google sometime back said to see “HTTPS everywhere” and would give secure HTTPS websites the upper hand in search results over insecure ones.

2. Improve website speed:

Website speed is another recognised ranking factor. All of Google’s SEO factors stress the need for speed, highlighting that speedier websites perform better than slower ones. It takes adjustments to your website and infrastructure to effectively address the technical issue of website speed. You can use technical SEO tools such as Google mobile speed tool, Pingdom, or Google page speed insights to check your speed. Apart from this, you can:
● Upgrade to a 64-bit operating system for your server
● Optimise image sizes
● Reduce reliance on plugins
● Update plugins and WordPress to most recent versions.
● Avoid using complex pre-made themes. They add a lot of extra code that is not required.
● Get your CSS and JS files optimised and minified.
● Avoid stuffing your website’s head with too many scripts.

3. Get rid of dead links and duplicate content:

Search engines favor original content. It consumes a lot of energy to access its pages and index while crawling those pages again, hence seeks a slim index. Therefore, copying content from other websites is never a smart idea, and even when using content from other websites on your own website, you should use caution. A tiny bit of duplication is acceptable, but if the majority of a page is just a copy of another page, it may result in that page being devalued, de-indexed, or not even indexed at all making it important to get rid of the dead links and duplicate content.

4. Make sure your website is crawlable:

Sometimes, search engines use robots to crawl your website and use robots to follow links, and find content on your website. A strong internal linking structure will be crucial to help you understand the most important content on your website. However, there are additional techniques to direct robots. If you don’t want them to get to a certain piece of content, you can, for example, prevent them from crawling it. You can also allow them to crawl a page while instructing them not to include it in search results or to
click any of the links on it.

5. Add structured data:

Search engines can better comprehend your website, content, or even your business by using structured data. Using structured data, you may inform search engines about the products you sell and the recipes you have on your website and allow you to share a variety of information about those items or recipes. Implementing structured data benefit business in ways more than merely improving search engine understanding. It helps qualify your material for rich results—those gleaming outcomes with stars or additional information that
shine in the search results.

6. Have your website translate well to mobile:

A mobile-friendly website is a necessity. Since the bulk of your consumers is undoubtedly using mobile devices, your rankings will suffer as a result of Google’s implementation of the mobile-first index. Technical SEO factors include mobile-friendliness because once you have a correctly designed mobile-friendly theme, you won’t have to deal with this issue again. So, the first step is to determine whether your website is mobile- friendly using the existing tools. If it does not pass, you have a lot of work to do and this should be your first priority.

7. Check up on your progress every once in a while:

Regular assessing the progress of your website is important. Try to gauge the progress made by the website in terms of the ranking and make sure you undertake the current analysis. If it’s not performing well, think about enabling browser caching, optimizing your website’s images, or enabling compression on your site for better progress.

Bakoffis Digital Marketing Is Here To Help You With Your Technical SEO Needs

Looking for someone for your technical SEO needs? Bakoffis is here to serve you. Technical SEO hacks won’t put you on the top within a day. Nevertheless, disregarding technical SEO will make sure that
doesn’t happen. Search engines are sure to penalise sluggish or glitchy websites that can keep you from attaining your goals. There’s so much more to tell about the technical side of SEO. However, there is good news; you don’t have to go it alone.
Want to know more? Get in touch with our experts at Bakoffis now!