What are the best SEO practices when it comes to keyword placement? Keyword placement plays a very important role while you work on creating the right digital marketing strategy for your business. All your SEO campaigns could fall if there is no proper keyword placement in your blog. There is this question linked with keyword best practices that are answered by Google’s John Mueller – where to put focus keywords on a very long web page?
Putting Keyword Focus at the End of Article Best SEO Practice?
The person asking the question asked a long question that touched on Googlebot’s viewport and the placement of “focus keywords.”
The heart of the question asked was primarily about the placement of keywords within the web page. The question was –
“I have a page where there is a lot of content, say 20,00 words… and my focus keyword is on the bottom of the page.
How will it impact the ranking?”
This is how John Mueller answered the question:
“So… I would recommend that if there’s something that you want to tell us that your page is about, to make that as visible as possible.
So don’t just put that as a one-word mention at the bottom of your article but rather:
- use it in your titles
- use it in your headings
- use it in your subheadings
- use it in captions from images
All of these things, to make it as clear as possible for users and for Google when they go to your page that this page is about this topic.
So that’s kind of the direction I would head there. I would not worry about can Google get to the word number 20,000 or not.
Because if you’re talking about the word 20,000 and you’re saying this is the most important keyword for my page, then you’re already doing things wrong.”
Do Long Articles related to Ranking?
It might be a bit difficult to get long articles rank, especially for competitive keywords or key phrases. There could be multiple subtopics when it comes to the long articles, which could include different sections of the site being so different from the key topic that they could stand alone as an individual article. So, it is not so easy to try to rank for a single keyword phrase by using an extraordinarily long web page.
What is the best SEO Practice to Put Focus Keyword So Google Understands the Page?
When a question came about what the best SEO practice is to put the focus SEO keyword research so that Google understands the Page, John Mueller answered by saying –
“So… I would recommend that if there’s something that you want to tell us that your page is about, to make that as visible as possible.
So don’t just put that as a one-word mention at the bottom of your article but rather:
- use it in your titles
- use it in your headings
- use it in your subheadings
- use it in captions from images
All of these things, to make it as clear as possible for users and for Google when they go to your page that this page is about this topic.
So that’s kind of the direction I would head there. I would not worry about can Google get to the word number 20,000 or not.
Because if you’re talking about the word 20,000 and you’re saying this is the most important keyword for my page, then you’re already doing things wrong.”
How Google Can Understand What a Page is About
When it was about how Google understands what the page is all about, he answered –
“You really need to make sure that the (kind of the) information that tells us what this page is about is as obvious as possible so that when users go there they’re like yes, I made it to the right page, I will read what this page has to tell me.”
Think Like a Site Visitor, and make Your Next Best SEO Practice
Muller also said that you should think like a site visitor. He advises about using the various elements from web pages to communicate about the page topic. However, if your focus keywords do not really match up with your content, images and other aspects, you are describing then you might be indicating that maybe the web page is not about the focus keyword after all and your SEO optimization will fall.
So, when in doubt, you should not be asking – how Google might understand or react to a page, rather try to see it as a user or a site visitor, because many times that’s how Google is understanding the page as well.
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