what are brand mentions

Brand Mentions, What Google’s John Mueller said about it that You Must Know

If you are a leading Digital Marketing agency, you must be well aware of the importance of Brand Mentions. This is highly in trend and is extremely beneficial for the websites. How important are brand mentions? When this was asked to Google’s John Mueller, he explained about “brand mentions” and also how it helped with […]

social media marketing news

Social Media Marketing Updates 2021 Facebook Lead Generation Forms, New Tools & Best Practices

Social Media Marketing is all about new changes It is no surprise that this year has seen a massive change in social media usage. Social media has become an integral part of consumers’ lives, marketers and businesses. There is a content overload on social media, and the competition gets higher every day. It can be […]

Email Marketing: Still the most powerful tool to take your business to the next level

What is Email Marketing & why it is so popular? In order to function successfully, it is very crucial for any business to attract customers and make relevant strategies to retain them. Customers are considered the king in any business and the whole business model revolves around them. Company’s find different ways to entice customers […]

tik tok marketing

Why Is TikTok So Popular, and Why should it be in your Social Media Marketing Strategy?

TikTok is a video-oriented social networking service also commonly used for social media marketing is owned by Chinese company ByteDance and is already creating a buzz in social media marketing. TikTok hosts various genres of short-form videos such as dance, comedy, and education. It allows videos of durations from 15 seconds to three minutes. The […]

whta is keyword segmentation

What is Keyword Segmentation: Here’s How to Find Which Product Categories Rank Best

Keyword segmentation plays a vital role in SEO Optimization. With the help of keyword segmentation, you can see pages that might rank well, and this also gives insight that provides you with the right direction when it comes to investing in your SEO and content resources. Keyword segmentation is nothing but a way to sort […]

latest google search updates

Google Search Analytics API Can finally support Discover, Google News, and Regex

Any Digital marketing agency is required to be updated with the latest Google updates to offer the best to its customers. One such Google update has rolled out recently in which Google has included brand new support, data and elements to the Google Search Console’s Search Analytics API. The API can now provide support in […]

facebook new name

Facebook changes its name to Meta — Everything you need to know about this major rebranding move

In a major rebranding move, Facebook Inc has changed its name to ‘Meta’ to emphasise Metaverse vision. As the new brand name and logo were unveiled, it got everyone talking online, spurring torrents of conversations and thoughts along with criticisms.  With the round of speculations, the tech giant has revealed that this change would bring […]

google is panning on to index instagram and tiktok videos

Breaking News: Google is planning to Work on Indexing Instagram & TikTok Videos

Google would work out agreements with Instagram and TikTok for indexing their video content in search results. When we talk about the latest social media marketing news. One piece of news that is making the rounds is about Google’s ongoing discussion over deals with Instagram and TikTok for indexing their content in search results. The […]

ecommerce seo

Ultimate Guide to eCommerce SEO: How Online Stores Can Drive Organic Sales?

If you’re a website that deals with retailing products and looking forward to reaching out to the wider range of customers possible, owning a well-optimized properly navigated e-commerce website is the best thing you can have. eCommerce SEO is one of the major digital marketing services in Australia and can help businesses in driving more […]