facebook new name

Facebook changes its name to Meta — Everything you need to know about this major rebranding move

In a major rebranding move, Facebook Inc has changed its name to ‘Meta’ to emphasise Metaverse vision. As the new brand name and logo were unveiled, it got everyone talking online, spurring torrents of conversations and thoughts along with criticisms.  With the round of speculations, the tech giant has revealed that this change would bring […]

google is panning on to index instagram and tiktok videos

Breaking News: Google is planning to Work on Indexing Instagram & TikTok Videos

Google would work out agreements with Instagram and TikTok for indexing their video content in search results. When we talk about the latest social media marketing news. One piece of news that is making the rounds is about Google’s ongoing discussion over deals with Instagram and TikTok for indexing their content in search results. The […]

ecommerce seo

Ultimate Guide to eCommerce SEO: How Online Stores Can Drive Organic Sales?

If you’re a website that deals with retailing products and looking forward to reaching out to the wider range of customers possible, owning a well-optimized properly navigated e-commerce website is the best thing you can have. eCommerce SEO is one of the major digital marketing services in Australia and can help businesses in driving more […]

reasons to focus on local seo

5 Reasons why local SEO is a necessity nowadays

Being a local business, it is very important for you to gain visibility for your local customers. Be it about local SEO Australia or any other part of the world, doing right local SEO plays a very important role in attracting more customers for your business.  Being the owner of a local business, it is […]

ppc marketing

10 Simple Approaches to Create Your First PPC Marketing Campaign

Pay-Per-Click or PPC Marketing is an important part of digital marketing strategy and presents a meaningful opportunity for digital marketers to significantly grow their visitors, traffic, and conversion metrics. But it is essential to have a smart strategy and careful tactics because with it pay-per-click or PPC can cause major headaches. What is PPC Marketing […]

build online reputation with ORM

How Blogs can Impact Online Reputation Management?

Managing reputation online is one of the critical aspects of any business. It is very easy to target the reputation of the company by adding and posting large amounts of content about that particular organisation and that somehow starts showing up in the Google search. If someone does this, the online reputation of your organization […]

What is right keyword placement

What is the Best Keyword Placement for SEO Optimization? Here’s What Google’s John Muller Says

What are the best SEO practices when it comes to keyword placement? Keyword placement plays a very important role while you work on creating the right digital marketing strategy for your business. All your SEO campaigns could fall if there is no proper keyword placement in your blog. There is this question linked with keyword […]